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Do less marketing, better.

Short pieces for owners who run the whole show: where growth actually gets stuck, and which few moves deserve your week.

Featured article

The MethodHow Frank WorksThe method behind the read: what Frank looks at, the short list of ways marketing goes wrong, how it decides which one is holding you back, and the one rule it never breaks.16 June 2026·15 min read

The BasicsJudgment used to cost $10,000 a monthThe read a senior marketer gives a business was only ever for giants, because the judgment came locked inside hours that ran $10,000 a month.8 September 2026·6 min read StrategyHow you actually winYour real advantage is the thing customers keep choosing you for, in their words. Your homepage almost never says it.25 August 2026·5 min read StrategyMarketing isn’t “working” or “not working”The on-or-off way you’ve been taught to judge your marketing is why you quit good things too early and keep bad things too long.11 August 2026·6 min read The MethodA read, not a takeoverFrank tells you what matters, in what order, and exactly how. It will not run your ads or post for you, and that refusal is the most deliberate decision in the whole thing.8 August 2026·5 min read The Method“We won’t make things up”A trustworthy read tells you what it can’t see. The honesty is the proof.6 August 2026·5 min read AgenciesWhy business owners fire their marketing within a yearMarketing help fails on a schedule predictable enough to set your watch by, and the pattern is visible before you ever sign.1 August 2026·6 min read Worked exampleOne business, read start to finishRead the way a seasoned marketing mind reads it, end to end, closing on the one move that matters most.21 July 2026·6 min read StrategyThe one thing to stopWhy the most useful marketing advice is subtractive. Anyone can add to your list; judgment is knowing what to take off it.10 July 2026·4 min read Plain TalkReports full of numbers that mean nothingA plain-English glossary of the marketing words people hide behind, and the honest question to ask instead.2 July 2026·5 min read The BasicsThe eight things that go wrongThe list of ways a small business's marketing goes wrong has eight things on it, and yours is one or two of them.25 June 2026·5 min read

The list grows by a piece or two a month.

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this week, and every week.

Every Monday, the few actions that matter for your business:
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