I spent 25 years inside marketing. I know why you stopped trusting it.

For 25 years, my work was figuring out why some businesses grow and others stall. I learned it at Procter & Gamble, sharpened it building strategy for Google, Nike, and Coca-Cola from inside the firms those companies call when the stakes are highest, and eventually ran all of marketing as the Chief Marketing Officer (CMO) of a company on the NASDAQ, one about the size of yours, as it happens, just publicly traded.

I’m telling you all this for one reason. I’ve seen what the best marketing money can buy, and I’ve seen what gets sold to owners like you. They are not the same thing.

A few years ago, I started working with small-business owners directly. And around ninety days in, one after another asked me the same question: could they keep just the thinking, and let go of everyone doing the doing?

They didn’t need more people running ads. They needed someone to help them see which few things actually mattered, which to ignore, and why. That is judgment, and it takes decades to earn. Until now, it came only as one person’s time, at a price a small business could never justify.

Eight things tend to go wrong with a small business’s marketing. Not eighty. Eight.

So I spent two years taking apart how I actually read a business: the order I look at things, what I rule out, what I’d fix first. Because there are only ever a handful of ways a small business’s marketing goes wrong, and the whole skill is finding which ones are yours.

Now Frank does that work, every week. It reads your business the way I would: the site, the reviews, the competitors, what a customer sees the moment they search for you. It finds the one or two things actually holding you back, not the twenty you could fuss over. Then it gives you the three to five actions worth your time this week, each one spelled out: what to do, why it matters for your business, and how to get it done.

And it’s just as clear about what to stop. Marketing money almost never gets wasted for lack of hands; it gets wasted doing the wrong work confidently. Naming that wrong work, and telling you plainly what to leave alone, is some of the most valuable work Frank does.

Frank is not a place you type questions and get generic tips back. It’s the judgment and expertise I’d give you if I sat across the table: what matters for your business, why, and how to act on it, delivered every week.

I’ve been on your side of the table, too. I’ve started and run three businesses of my own, so I know what it’s like when the payroll is yours and every mistake comes out of your own pocket. I built Frank because pointing an owner at the few things that actually matter is the most useful thing I know how to do, aimed at the people who need it most and can’t get it anywhere else.

I won’t promise you results; anyone who does is the reason you got burned. What I promise is that you’ll know what matters, and why. And when you reach out, it’s me on the other end.

— Jose