Expert marketing
judgment
for small
business owners,
built into a product.

Frank is built for owners doing roughly $500K to $5M a year who still make their own marketing calls. Smaller than that, there usually isn’t enough of a track record yet for Frank to read a business well. Bigger, and you likely have a marketing lead of your own whose plan Frank would only cut across. And if what you want is someone to run your ads and post for you, Frank isn’t the right fit. We’d rather tell you now than take your money.

Everything is built from your business, never a template. The whole point is what’s specific to you and your market, right now, not advice that could describe any shop in your industry. That’s also why Frank stays small on purpose: at this size it can go deeper into one business than a big service ever could, and say the things no one chasing a growth target would.

Frank tells you what to do, in what order, and exactly how. It doesn’t run your ads or post for you, and that’s deliberate. Marketing money almost never gets wasted for lack of hands; it gets wasted doing the wrong work confidently. Most actions take an evening or a quick handoff to whoever helps you, and when something is genuinely worth paying a professional to build, Frank says so, and roughly what it should cost.

A few minutes to read the week, and most actions take an evening or a quick note to whoever helps you. The point of Frank is to hand back the hours you’d lose to guessing. You spend them on the few things that matter, not the forty that might.

Every week: three to five actions chosen for your business and ranked in priority order, not a generic checklist, the specific things worth your attention right now. Each comes with the reasoning behind it and exactly how to get it done, step by step, whether you do it yourself or hand it to whoever helps you, plus at least one thing to skip or stop paying for. It opens with a short read of what’s changed around your business that week, so you see the case for why these are the ones that matter now. And it all builds: not a fresh list each week, but one living 90-day plan we build on as you make progress, so the small wins compound instead of scattering.

Before you answer a single question, Frank studies your business, your industry, your market, your customers, and your competitors the way a sharp CMO would on day one: reading your site, your reviews word for word, the search results your customers see, your competitors’ real ratings and pricing, even the ads running in your market. It weighs all of it and names the one root problem actually holding growth back, not the symptom on the surface. If a detail is off, you tell Frank, and the picture sharpens. Every 90 days it looks again and deepens your read, because what’s in the way changes as you grow.

A chatbot answers whatever you ask it, so the hard part lands on you: knowing what to ask, and whether the answer fits your business. Frank works the other way. It starts from your business, and it carries 25 years of a CMO’s expertise inside it: the methods, the judgment, and the ways of working built from doing this for real. You’re not getting a blank box that waits for the perfect question; you’re getting a way of thinking that already knows which few things matter for a business like yours, and why.

An agency or a consultant is paid for their work: the hours, the deck, the campaigns launched. None of them were ever on the hook for whether you had clarity. Frank is. Every week we tell you what’s worth doing (including the work that costs nothing and the work to stop paying for) and unlike a strategy deck that’s stale by month four, it’s sharpened every week as your market moves. You’re not paying for someone’s hours. You’re paying to know exactly what to do next, and what to skip.

One person’s judgment, not a rotating team’s. Frank is built by Jose Baptista (25 years in marketing, most recently as CMO of a NASDAQ-listed company) and the way it reads your business and decides what matters is his. Every read is checked before it goes out: once for anything it can’t back up with evidence, and once against the standards he set himself. Anything that doesn’t pass goes to him. And when you write back, it’s him who answers. What you won’t get is what burned you last time: a junior account manager, an offshore team, a support ticket.

Then it costs you nothing to find out. The read is free, with no credit card: a real read of your business, so you can judge it on the work, not a promise. And if you keep going and it isn’t worth it, the guarantee is exactly this: if you don’t have clarity and confidence in your marketing within 90 days, we’ll refund every dollar. No questions. You email Jose and say so; he reads it himself and refunds you within 24–48 hours.

Yes, and without the runaround. It’s month to month, no contract, and leaving takes a single email: no retention gauntlet, no reason required. You stay because the work is worth it, not because we made leaving hard.