Roadmap
How the weeks add up: where this is going, what’s in the way, and the order the work runs in. The order changes as you get things done.
The end of the 90 days
By mid-November, the strength the reviews keep naming is the first thing every arriving page says, past customers hear from the business on a steady rhythm, and every new customer can say how they found it.
What’s holding you back
A buyer comparing four near-identical pages finds no reason to pick this one, so new work arrives only where a past customer carries the argument in person.
The order of the work
Nothing in the second group works until the first has run.
Say the thing your reviews keep saying, on every page a buyer actually lands on.
Turn the pages that receive visitors into pages that finish the argument, and keep the past-customer rhythm going.
Let the proof travel on its own: reviews where decisions happen, and a record of what brings each customer in.
Waiting for a later week
- A steady thank-you-and-ask rhythm for new reviews It compounds, and it lands better once the reviews have a page to land on.
- A second note to the lapsed list, four weeks after the first Sequenced behind the first note’s replies.
- A referral thank-you to the customers who already send work Worth doing warm, after the reactivation note has gone out.
All the work for this quarter
Twelve things could be done here this quarter. Five are in this week; the rest are folded into other work, waiting for a later week, or ruled out.
- In this week
- 5
- Folded into other work
- 2
- Waiting for a later week
- 3
- Ruled out for now
- 2