All the work for this quarter
Twelve things could be done here. Here’s where each one went.
In this week
- Rewrite the homepage headline in the reviews’ own wordsThe week’s lead: every other move lands harder once the words are up.
- Give the two most-landed pages an offer and a next stepSecond: it carries the new words to where buyers actually arrive.
- One plain reactivation note to the lapsed past-customer listThird: a note, not a campaign, to the warmest list the business owns.
- Publish three full reviews beside the offerFourth: it puts the existing proof where the decision happens.
- Ask every new customer how they found the business, and log itFifth, as the light habit: it makes every later week’s read sharper.
Folded into other work
You’re already doing these. Each one is part of a bigger job, not a task of its own.
- Rewrite the about page to carry the same strength The headline move’s side-by-side check covers every page it touches.
- Add a tracking line to the reactivation note The how-did-you-find-us habit already catches it.
Waiting for a later week
You’ll see these again. Each one is waiting on something that hasn’t happened yet.
- A steady thank-you-and-ask rhythm for new reviews It compounds, and it lands better once the reviews have a page to land on.
- A second note to the lapsed list, four weeks after the first Sequenced behind the first note’s replies.
- A referral thank-you to the customers who already send work Worth doing warm, after the reactivation note has gone out.
Ruled out for now
Skip these. They’d cost more than they’d give back right now, and we’ll tell you if that changes.
- Paid search on broad service terms It pays to make the positioning problem worse; the same click costs less after the words change.
- A website rebuild Nothing found needs one, and it would delay the words by a quarter.