Ask every new customer how they found you
More than half of your recent visitors arrived on a page deeper than your homepage and nobody knows what sent them there. You are about to change three things, and without this you will not know which one worked.
About this action
- Ten minutes to set up, then a habit
- Worth doing yourself
- 5 of 5 this week
How to do it
Add the question to every first call and to the inquiry form: “How did you find us?”
Keep the tally somewhere you will actually see it, one line per answer.
Read it every Friday. Patterns show inside a month.
What you should see
Within a month you can say where new customers actually come from, in their own words, instead of guessing.