Email the 161 customers you haven’t heard from
214 people have bought from you before, 161 of them are past the point they would usually need you again, and nothing has gone out to any of them in months. A past customer is far likelier to buy than any stranger an ad can find.
About this action
- Half an hour to write, then the sends
- Worth doing yourself
- 3 of 5 this week
What we’re seeing
161 of your 214 past customers are past their usual return point, and nothing has gone out to them in months.
Your own customer record and the public review dates
How to do it
Pull the list of customers past the point they would usually need you again.
Write two sentences from you, in your own voice: what you noticed, and one plain reason to come back. No template, no discount, no apology for the silence.
Send it in batches of thirty so replies stay answerable, and note every response the same day.
What you should see
Replies inside two weeks — including some “not yet”, which still tells you the list is warm and reads you.